About Us

Taken from the Latin meaning “gilded with gold,” The Oriel Company sets and upholds the gold standard for integrated communications, entertainment consulting, content storytelling, and 360-degree creative strategy.

In English, Oriel refers to a window designed to maximize sunlight. In this spirit, The Oriel Company shines the greatest light on its clients, enabling them to succeed and stand out in any and all arenas without comparison.

The Oriel Company was founded in 2021 by Carleen Donovan, Chloë Walsh and Jen Appel - longtime colleagues, friends, and likeminded strategic innovators. Its roster includes GRAMMY® Award-winning artists, Academy® Award-winning filmmakers, EMMY® Award-winning actors, globally renowned brands, influential entrepreneurs, technology platforms, tastemakers, and thought leaders. Distinguished as both entirely female-founded and operated, the collective comprises a team of dozens of creative storytellers across offices in New York, Los Angeles, and Nashville.

The Oriel Company designs, devises, and delivers bespoke strategy for its dynamic global clientele. Its purview encompasses media relations, awards season campaigns, events, festivals, social media, and content creation through the lens of integrated communications and alliance building.

At the same time, The Oriel Company recognizes the strength in diversity. The team not only leverages decades of entertainment, brand, and event publicity experience, but it also maintains a stable, cooperative working environment rooted in a proactive approach to allyship and mentoring.  The entire staff participates and provides suggestions for regular non-profit and charity contributions, aligning the company in a shared sense of understanding and purpose. 

With combined expertise, experience, acumen, and vision, this creative lab and idea house emphasizes the highest level of personalized boutique strategy amplified through boundless reach and an unparalleled network. 

The Oriel Company presents the gold standard of storytelling in entertainment and beyond.